EU Packaging Regulation PPWR: Free Guide for Online Retailers

PPWR Guide for Online Retailers

120 pages of EU bureaucracy summarized clearly, with a practical timeline and to-do list

120 pages of EU bureaucracy summarized clearly

Do you sell physical goods in the EU? Then the new EU Packaging Regulation PPWR directly affects you. Instead of wading through 120 pages of legal text, here you will find the most important PPWR facts presented in a compact format. With real added value that you won’t find anywhere else.

The PPWR affects all online retailers selling to the EU. Here you will find the most important PPWR facts in a compact format. With real added value that you won’t find anywhere else.

PPWR Guide for Online Retailers

What you will find in this guide:

✔️ Compact explanation: What will change with the PPWR (Regulation (EU) 2025/40)

✔️ The 5 biggest challenges for online retailers, with practical examples

✔️ A clear implementation timeline

✔️ Action guide & checklist with deadlines

✔️ Important information on extended producer responsibility (EPR)

Packaging laws in the EU: Compliance Challenges for Online Retailers

The new EU Packaging Regulation PPWR is an important step for our environment, but admittedly complicated to understand. Sustainability and circular economy are the focus. Those who deal with the PPWR early on not only ensure compliance, but also gain decisive competitive advantages. Master the 3 most important challenges:

Understanding complexity

Correctly interpreting and implementing new regulations

Meeting deadlines

Meeting all PPWR requirements on time

Securing your lead

Acting early and securing competitive advantages

The PPWR is Here: Start Your Preparation Today!

The EU Packaging Regulation has already been adopted. The first provisions are gradually coming into force. Online retailers who familiarize themselves with the PPWR now, will gain a significant advantage over their competitors.

Download the guide to the EU Packaging Regulation PPWR now free of charge and gain a decisive advantage

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Why is the new EU Packaging Regulation so important?

Why is the PPWR so important?

With the new EU Packaging Regulation, known as PPWR (Packaging and Packaging Waste Regulation or officially: Regulation (EU) 2025/40), the European Commission is planning far-reaching reforms:

More obligations – more bureaucracy – more risks in case of non-compliance.

Online retailers will be held more accountable, for example through:

Stricter recycling requirements
Extended documentation obligations
Mandatory labeling on packaging
Uniform, yet complex, cross-border implementation

Without thorough preparation, fines and sales bans are a real threat.

Who is this guide for?

This guide is for you if you:

sell physical products online
deliver to end consumers in EU countries
want a concise overview of the PPWR
don’t have time to read 120 pages of legal text

What specific benefits does the guide offer me?

We have combed through 120 pages of EU bureaucracy for you and made the complex EU Packaging Regulation PPWR easy to understand. The result: a practical guide that offers you real added value.

FAQs about the PPWR: The most important information at a glance

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What is the PPWR and who does it affect?

The PPWR, officially Regulation (EU) 2025/40, is the new EU-wide packaging regulation. It applies to everyone who puts packaging into circulation: online retailers, manufacturers, producers, importers, marketplaces, suppliers and fulfillment service providers. The aim is to reduce packaging waste and standardize recycling.

When do the new regulations come into effect?

The regulation came into force on February 11, 2025. Most provisions will apply from August 2026. For certain requirements, such as EU-wide recycling labeling, longer deadlines apply.

What changes does the PPWR bring?

The most important changes include stricter requirements for recyclability, expanded EPR obligations, the obligation to reuse certain packaging, and new documentation requirements for retailers.

Do I have to appoint an authorized representative for each EU country?

Yes. Anyone who delivers goods to EU countries where they are not established needs an authorized representative there. This applies in particular to cross-border e-commerce and is one of the more complex requirements of the PPWR.

What are the consequences of violations?

Member States will determine sanctions themselves by 2027. These shall be “effective, proportionate, and dissuasive” (Art. 68 PPWR).

What will happen to existing packaging registrations?

Existing registrations under national EPR systems remain valid. However, future reports must be checked for compliance with the new regulation and, if necessary, adapted or expanded.