Privacy policy

1. General information

1.1 What are personal data
Personal data is information that discloses or may disclose the identity of the user. We adhere to the principle of data avoidance. As far as possible, we refrain from collecting personal data.

1.2 Handling of personal data
Personal data is used exclusively for the purpose of establishing the contract, structuring its content, implementing or handling the contractual relationship (Art. 6 I S. 1 b GDPR).

In addition, personal data will only be processed if we have received your consent to do so (Art. 6 I p. 1 a GDPR) or if the processing of such data is necessary for our legitimate interests and provided that the balance of interests shows that no overriding interests, fundamental rights or fundamental freedoms on your part conflict with this (Art. 6 I p. 1 f GDPR).

We may use contract processors to process your personal data, but will not pass on your personal data to third parties.

The data will only be passed on to the shipping company commissioned with the delivery for the purpose of fulfilling the contract, insofar as this is necessary. In order to process payments, the payment data required for this purpose will be passed on to the credit institution commissioned with the payment and, if applicable, to the commissioned and selected payment service provider.

The processing of your personal data takes place exclusively within the EU unless otherwise stated below.

1.3 Usage data
General technical information is collected when visiting the website. These are the IP address used, time of day, duration of the visit, browser type and, if applicable, the originating page. This usage data is registered in a log file for technical reasons and can be used and stored for the purpose of statistical evaluation of this website. This usage data is not linked to your other personal data.

1.4 Duration of storage
We store your personal data after the end of the purpose for which the data was collected, only as long as this is necessary due to legal (especially tax) regulations.

2. Your rights

2.1 Information
You can request information from us as to whether we process personal data about you and, if this is the case, you have the right to be informed of this personal data and of the other information mentioned in Art. 15 GDPR.

2.2 Right of rectification
You have the right to correct incorrect personal data concerning you and, in accordance with Art. 16 GDPR, you can request the completion of incomplete personal data.

2.3 Right to deletion
You have the right to demand from us that the personal data concerning you be deleted immediately. We are obliged to delete them immediately, especially if one of the following reasons applies:
– Your personal data is no longer necessary for the purposes for which it was collected or otherwise processed.
– You revoke your consent on which the processing of your data was based and there is no other legal basis for the processing.
– Your data have been processed unlawfully.
The right to deletion does not exist insofar as your personal data is necessary for the assertion, exercise or defense of our legal claims.

2.4 Right to limit processing
You have the right to request us to limit the processing of your personal data if
– you dispute the accuracy of the data and we, therefore, verify the accuracy,
– the processing is unlawful and you refuse to delete it and instead request that its use be restricted
– we no longer need the data, but you need it to assert, exercise or defend legal claims,
– you have lodged an objection to the processing of your data and it is not yet clear whether our legitimate reasons outweigh your reasons.

2.5 Right to data transferability
You have the right to receive the personal data concerning you that you have provided to us in a structured, common and machine-readable format and you have the right to transfer this data to another controller without hindrance from us, provided that the processing is based on consent or a contract and the processing is carried out by us using automated procedures.

2.6 Right of withdrawal
If the processing of your personal data is based on consent, you have the right to revoke this consent at any time.

2.7 General and right of complaint
The exercise of your aforementioned rights is basically free of charge for you. You have the right to contact the supervisory authority responsible for us, the State Data Protection Commissioner, directly in the event of complaints.

3. data security

3.1 Data security
All data on our website is protected by technical and organizational measures against loss, destruction, access, modification and distribution.

3.2 Sessions and cookies
For the operation of our website we use cookies or server-side sessions in which data can be stored. We ensure that no personal data is transferred from sessions or through cookies without your express consent and that cookies are only used if this is technically necessary for the website (e.g., spam protection for contact form, shopping basket function) and thus the weighing shows that no predominant interests on your part are opposed (Art. 6 I S. 1 f GDPR) or an express consent on your part is present.
After your express consent, we use cookies to personalize content and advertisements, to offer social media functions and to analyze the access to our website. With your consent, we can pass on the information on your use of our website to our partners for social media, advertising and analysis. Our partners may be able to combine this information with other data that the partners already have about you.
Below you will find the domain, name and duration of the cookies. You can find the history of cookies used only with your consent under 3.6 and can change your cookie settings under 3.4 at any time.

3.3 Cookie Consent with Borlabs Cookie
Our website uses the Borlabs cookie consent technology to obtain your consent to the storage of certain cookies in your browser and for their data privacy protection compliant documentation. The provider of this technology is Borlabs – Benjamin A. Bornschein, Georg-Wilhelm-Str. 17, 21107 Hamburg, Germany (hereinafter referred to as Borlabs).
Whenever you visit our website, a Borlabs cookie will be stored in your browser, which archives any declarations or revocations of consent you have entered. These data are not shared with the provider of the Borlabs technology.
The recorded data shall remain archived until you ask us to eradicate them, delete the Borlabs cookie on your own or the purpose of storing the data no longer exists. This shall be without prejudice to any retention obligations mandated by law. To review the details of Borlabs’ data processing policies, please visit https://de.borlabs.io/kb/welche-daten-speichert-borlabs-cookie/
We use the Borlabs cookie consent technology to obtain the declarations of consent mandated by law for the use of cookies. The legal basis for the use of such cookies is Art. 6 Sect. 1 Sentence 1 lit. c GDPR.

3.4 Cookie Settings
You can change your cookie settings at any time with the following link: Open cookie settings

3.5 Cookie & Cookie Groups overview

Essential

Essential cookies enable basic functions and are necessary for the proper function of the website.

ecosistant Services

Nameecosistant Services
Providerecosistant GmbH
PurposeIs required for correct functioning of ecosistant services, such as booking a service, usage of the member dashboard and to enable the user to change account data
Privacy Policyhttps://www.ecosistant.eu/en/privacy/
Host(s)www.ecosistant.eu
Cookie NamePHPSESSID
Cookie Expiry24 hours

WooCommerce

NameWooCommerce
ProviderOwner of this website
PurposeHelps WooCommerce determine when cart contents/data changes. Contains a unique code for each customer so that it knows where to find the cart data in the database for each customer. Allows customers to dismiss the store notifications.
Cookie Namewoocommerce_cart_hash, woocommerce_items_in_cart, wp_woocommerce_session_, woocommerce_recently_viewed, store_notice[notice id]
Cookie ExpirySession / 2 Days

WooCommerce Affiliate Plugin

NameWooCommerce Affiliate Plugin
ProviderOwner of this website
PurposeNecessary for the compensation of our partners when users access our website through affiliate links from partners and place orders. Not connected in any way with optional marketing cookies from third parties.
Cookie Namewpam_id
Cookie Expiry1 month

Google Tag Manager

NameGoogle Tag Manager
ProviderGoogle LLC
PurposeUsed to control advanced script and event handling. The tag manager does not set cookies by itself but cookies are set through the configured tags, e.g. Google Analytics, Conversion Linker Tag, if the user has given the consent. Google Tag Manager itself does not collect or process any user data.
Privacy Policyhttps://policies.google.com/privacy?hl=en
Cookie Namen/a
Cookie Expiryn/a

WPML

NameWPML
ProviderOwner of this website
PurposeNecessary to offer this website in multiple languages (German, English); Cookies save language preferences of the user.
Cookie Name_icl_current_language,_icl_visitor_lang_js,_icl_current_admin_language_{hash},wpml_browser_redirect_test,wpml_referer_url,wpml_admin_referer_url
Cookie ExpirySession / 24 hours

Statistics

Statistics cookies collect information anonymously. This information helps us to understand how our visitors use our website.

Google Analytics

NameGoogle Analytics
ProviderGoogle LLC
PurposeCookie by Google used for website analytics. Generates statistical data on how the visitor uses the website.
Privacy Policyhttps://policies.google.com/privacy?hl=en
Cookie Name_ga,_gat,_gid
Cookie Expiry2 Years

Conversion Linker Tag

NameConversion Linker Tag
ProviderGoogle LLC
PurposeThis cookie is used when a user accesses our website through an ad. It contains information on the type of ad clicked for statistical evaluation of ad conversions.
Privacy Policyhttps://policies.google.com/privacy?hl=en
Cookie Name_gcl_au,_gcl_aw
Cookie Expiry90 days

Hotjar

NameHotjar
ProviderHotjar Ltd.
Privacy Policyhttps://www.hotjar.com/legal/policies/privacy/
Host(s)hotjar is an analysis tool that allows us via anonymized data to find out how users are browsing our website. it also allows us to ask users for active feedback. thus, it helps us identify issues and improve usability of our website.
Cookie Name_hjRecordingLastActivity, hjTLDTest, _hjUserAttributesHash, _hjCachedUserAttributes, _hjLocalStorageTest, _hjptid, _hjClosedSurveyInvites, _hjDonePolls, _hjMinimizedPolls, _hjDoneTestersWidgets, _hjIncludedInSample, _hjShownFeedbackMessage, _hjid
Cookie ExpirySession / 1 year

Marketing

Marketing cookies are used by third parties and publishers, mainly to show personalized ads with relevant content for audiences. They do this by tracking user behavior on multiple websites.

Google Ads

NameGoogle Ads
ProviderGoogle LCC
PurposeCookies are used to personalize ads with relevant content for users and to measure the success of our ads.
Privacy Policyhttps://policies.google.com/privacy?hl=en
Host(s)doubleclick.net
Cookie Nametest_cookie,IDE
Cookie Expiry1 year

LinkedIn Insight Tag

NameLinkedIn Insight Tag
ProviderLinkedIn Ireland Unlimited Company
PurposeThe LinkedIn Insight Tag collects data about visits to this website. LinkedIn does not share personally identifiable information with the owner of this website, but provides aggregate reports about the website's audience and ad performance.
Privacy Policyhttps://www.linkedin.com/legal/privacy-policy
Host(s)px.ads.linkedin.com, snap.licdn.com, www.linkedin.com
Cookie Name_lipt,bcookie,lang,lidc
Cookie Expiry90 days

External Media

Content from video platforms and social media platforms is blocked by default. If External Media cookies are accepted, access to those contents no longer requires manual consent.

OpenStreetMap

NameOpenStreetMap
ProviderOpenStreetMap Foundation
PurposeUsed to unblock OpenStreetMap content.
Privacy Policyhttps://wiki.osmfoundation.org/wiki/Privacy_Policy
Host(s).openstreetmap.org
Cookie Name_osm_location, _osm_session, _osm_totp_token, _osm_welcome, _pk_id., _pk_ref., _pk_ses., qos_token
Cookie Expiry1-10 Years

YouTube

NameYouTube
ProviderYouTube
PurposeUsed to unblock YouTube content.
Privacy Policyhttps://policies.google.com/privacy
Host(s)google.com
Cookie NameNID
Cookie Expiry6 Months

3.6 Cookie User-ID (UID) & agreement history
UID:

DateVersionConsents

4. Newsletter

If you register for our newsletter, we will use the data required for this purpose or data provided separately by you to send you our e-mail newsletter regularly on the basis of your consent in accordance with Art. 6 Para. 1 S. 1 lit. a GDPR.
You can unsubscribe from the newsletter at any time, either by sending a message to us via the contact details given in the imprint or via the link provided for this purpose in the newsletter. After unsubscribing, we will delete your e-mail address unless you have expressly consented to a further use of your data or we reserve the right to use your data in a manner that goes beyond that which is legally permitted and about which we inform you in this declaration.

5. presence on social media platforms

We use the following social media platforms for company presentation and communication (the following linked privacy statements and opt-out options are expressly referred to).

Facebook (Facebook Ireland Ltd, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland)
Privacy policy: https://www.facebook.com/about/privacy/
Opt-out: https://www.facebook.com/settings?tab=ads alternatively http://www.youronlinechoices.com

Twitter (Twitter Inc., 1355 Market Street, Suite 900, San Francisco, CA 94103, USA)
Privacy policy: https://twitter.com/de/privacy
Opt-out: https://twitter.com/personalization,

Instagram (Instagram Inc., 1601 Willow Road, Menlo Park, CA, 94025, USA)
Privacy policy and opt-out: http://instagram.com/about/legal/privacy/.

LinkedIn (LinkedIn Ireland Unlimited Company Wilton Place, Dublin 2, Ireland)
Privacy policy https://www.linkedin.com/legal/privacy-policy
Opt-Out: https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out

YouTube (Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland)
Privacy policy: http://www.youtube.com/t/privacy/.

These social media platforms may process personal data outside the EU. We refer to the above privacy statements of the social media platforms.

The respective social media platforms may create user profiles from your usage behavior and the resulting interests and actions on your part and save cookies on your computer in which your usage behavior is stored. If you have an account on the respective social media platform and are logged in, your usage behavior can even be saved independently of the device. Your user profile can be used, for example, to place advertisements that presumably correspond to your interests.

We process the personal data exclusively for communication with you via the social media platform you have chosen and for the optimization of our online presence and ensure that no interests of yours are affected which outweigh this legitimate interest on our part (Art. 6 I S. 1 f GDPR). Insofar as you have already given the respective operator of the social media platform effective consent to the corresponding data processing, the processing of your personal data will also be based on this consent (Art. 6 I S. 1 a GDPR).

6. Third-party services

6.1 Google Analytics
This website uses Google Analytics, a web analytics service provided by Google and operated by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (“Google”), and collects and stores data via this web analytics service from which usage profiles are created using pseudonyms. The user profiles created in this way serve to evaluate visitor behavior in order to design and improve the offer presented on this website in line with demand. Google Analytics uses so-called “cookies”, small text files which are stored on your computer and which enable an analysis of your use of the website. The information generated by the cookie about your use of this website is usually transferred to a Google server in the USA and stored there. However, in the event that IP anonymization is activated on this website, your IP address will be shortened by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area beforehand. Only in exceptional cases will the full IP address be transferred to a Google server in the USA and shortened there. On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on the website activities and to provide further services to the website operator in connection with the use of the website and the Internet. The IP address transmitted by your browser within the scope of Google Analytics is not merged with other Google data. Also, the user profiles maintained under a pseudonym are not merged with the personal data of the user without the express and separately declared consent of the user. Thus, the weighing of interests shows that there are no overriding interests on your part that conflict with this (Art. 6 I S. 1 f GDPR). You can prevent the storage of cookies by adjusting your browser software accordingly; however, we would like to point out that in this case, you may not be able to use all the functions of this website to their full extent. You can also prevent the collection of data generated by the cookie and related to your use of the website (including your IP address) to Google and the processing of this data by Google by downloading and installing the browser plugin available at the following link (http://tools.google.com/dlpage/gaoptout?hl=de).
You can also prevent the collection of your data by Google Analytics by setting the following switch to “Off”. An opt-out cookie is set to prevent the collection of your data during future visits to this website:

You can view the Google privacy policy at http://www.google.de/intl/de/policies/privacy/.

Further information on terms of use and data protection can be found at http://www.google.com/analytics/terms/de.html or http://www.google.com/intl/de/analytics/privacyoverview.html.

We would like to point out that on this website, Google Analytics has been extended by the code “anonymizeIp” in order to guarantee an anonymized collection of IP addresses (so-called IP-Masking).

6.2 Google Ads Conversion
We use the offer of Google Ads Conversion, operated by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (“Google”), to draw attention to our offers by means of advertising material (so-called Google Ads) on external websites.

These advertising media are delivered by Google via so-called “Ad Servers”. Ad server cookies are used to measure certain parameters for measuring success, such as the display of ads or clicks by users. If you reach our website via a Google ad, Google Ads will store a cookie on your end device. These cookies usually expire after 30 days and are not intended to identify you personally. For this cookie, the unique cookie ID, number of ad impressions per placement (frequency), last impression (relevant for post-view conversions) and opt-out information are usually stored as analysis values.

If you visit our site as a result of such an ad and the cookie stored on your computer has not expired, Google and we can recognize that you clicked on the ad and were redirected to this page. A different cookie is assigned to each ad client. As a result, cookies cannot be tracked on the websites of ad clients. We ourselves do not collect and process any personal data in the advertising measures mentioned above. We only receive statistical evaluations from Google. By means of these evaluations we can recognize which of the advertising measures used are particularly effective. We do not receive any further data from the use of the advertising material; in particular, we cannot identify the users on the basis of this information.

Due to the marketing tools used, your browser automatically establishes a direct connection with the Google server. We have no influence on the scope and further use of the data collected by Google through the use of these tools and can, therefore, only inform you that Google is able to assign your visit to our website to your Google account if you are registered there. In addition, it is possible that Google, regardless of the existence or non-existence of a user account, finds out your IP address and saves it.

6.3 Google Ads Remarketing
We use the services of Google Ads Remarketing, operated by Google LLC,1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“Google”). The remarketing feature allows us to show users of our website ads on other websites within the Google advertising network (in Google search or on YouTube, so-called “Google Ads” or on other websites) based on their interests. For this purpose, your interaction on our website is analyzed, e.g., which offers you were interested in, in order to be able to show you targeted advertising on other pages after your visit to our website. For this purpose, Google stores a cookie on your browser when you visit certain Google services or websites in the Google display network. This cookie is used to uniquely identify a web browser on a particular device and not to identify an individual; personal data is not stored.

6.4 Google Tag Manager
This website also uses the Google Tag Manager. This service allows website tags to be managed through an interface. This Google tool only implements tags. No cookies are used and no personal data is collected. The Google Tag Manager triggers other tags, which in turn may collect data. However, the Google Tag Manager does not access this data. If deactivation has been made at the domain or cookie level, it will remain in effect for all tracking tags, as long as they are implemented with the Google Tag Manager.

6.5 LinkedIn Analytics and LinkedIn Ads
We use LinkedIn conversion tracking and LinkedIn retargeting, operated by LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Ireland.
This technology allows LinkedIn to serve ads to users of our website based on their interests. It also provides the ability to generate anonymous reports on the performance of the ads and information about the interaction on this site. To do this, our website incorporates the LinkedIn Insight Tag, which connects to the LinkedIn server when you visit this website and are logged in to your LinkedIn account.

The LinkedIn privacy policy can be viewed here: https://www.linkedin.com/legal/privacy-policy

If you are logged in to LinkedIn, you can deactivate data collection at any time by clicking on the following link: https://www.linkedin.com/psettings/enhanced-advertising.

6.6 LinkedIn Insight Tag
We use the LinkedIn Insight Tag conversion tool, operated by LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Ireland. This tool creates a cookie in your web browser, which allows the collection of information such as: IP address, device and browser characteristics and page events (e.g., page views). This data is encrypted, anonymized within seven days and the anonymized data is deleted within 90 days. LinkedIn does not share any personally identifiable information with us but provides anonymized reports on website audience and display performance. In addition, LinkedIn offers retargeting via the Insight Tag. We may use this data to display targeted advertising outside of our website without identifying you as a website visitor.

The LinkedIn privacy policy can be viewed here: https://www.linkedin.com/legal/privacy-policy

Members of LinkedIn can control the use of their personal data for advertising purposes at any time by following the link below:
https://www.linkedin.com/psettings/enhanced-advertising.

To disable (“opt-out”) the Insight tag on our website, click here.

6.7 Social media links
We have our own social media pages at the third-party providers that can be reached via links from this website. By using the links you can reach the respective websites of the third-party providers (e.g., Facebook, Twitter, Instagram). In order to avoid unnecessary data transfer, we recommend that you log out of the respective third-party provider before using a link so that the use of the link does not result in the creation of user profiles by the third-party provider.

6.8 Use of Youtube
This website and the integrated offers contain so-called embeddings of videos on YouTube. These enable the connection to YouTube and the videos stored there. YouTube is an offer from Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (“Google”). No user interests are affected here which outweigh this technical necessity of integrating the videos (Art. 6 I p. 1 f GDPR). For the purpose and scope of data collection and data use by Google as well as your rights and setting options for protection as a YouTube customer, please refer to the YouTube privacy policy. You can find this at: http://www.youtube.com/t/privacy/.

6.9 Font Awesome Web Fonts
In addition, we use so-called web fonts from Font Awesome to provide you with a uniform font on our website. When you call up one of our pages, these are automatically stored in your browser cache to enable the desired display. If your browser does not support the web fonts used, a standard font of your computer may be used. This does not affect any user interests that outweigh this technical necessity (Art. 6 I S. 1 f GDPR). The privacy policy of Font Awesome can be viewed here: https://fontawesome.com/privacy

6.10 Using OpenStreetMap
This site uses the open-source mapping tool “OpenStreetMap” (OSM) via an API. The provider is the OpenStreetMap Foundation, St John’s Innovation Centre, Cowley Road, Cambridge, CB4 0WS, United Kingdom. To use the functions of OpenStreetMap, it is necessary to store your IP address. This information is usually transmitted to an OpenStreetMap server and stored there. The provider of this site has no influence on this data transmission. OpenStreetMap is used in the interest of an attractive presentation of our online offers and to make it easy to find the locations we have indicated on the website. This represents a legitimate interest in the sense of Art. 6 para. 1 lit. f GDPR. You can find more information on the handling of user data on the OpenStreetMap data protection page https://wiki.osmfoundation.org/wiki/Privacy_Policy

6.11 Sendinblue (formerly Newsletter2Go)
For the dispatch of our newsletter we use the service Sendinblue of the dispatch service provider Sendinblue GmbH, Köpenicker Str. 126, 10179 Berlin. The data protection regulations and further information about the mail order service provider can be viewed here: https://de.sendinblue.com/informationen-newsletter-empfaenger/?rtype=n2go. The mail order service provider is used on the basis of our legitimate interests, according to art. 6 para. 1 lit. f GDPR. Your data will be transmitted to the Sendinblue GmbH. Sendinblue is not allowed to sell your data and to use them for other purposes than for sending newsletters. The dispatch service provider can use the data of the recipients in pseudonymous form, i.e., without allocation to a user, to optimize or improve its own services, e.g., to technically optimize the dispatch and the presentation of the newsletters or for statistical purposes. However, the dispatch service provider does not use the data of our newsletter recipients to write to them itself or to pass the data on to third parties. You can cancel the receipt of our newsletter at any time, i.e., revoke your consent. You will find a link to cancel the newsletter at the end of each newsletter. We may store the unsubscribed email addresses for up to three years on the basis of our legitimate interests before we delete them for the purpose of sending the newsletter, in order to be able to prove a previously given consent. The processing of this data is limited to the purpose of a possible defense against claims. An individual request for deletion is possible at any time, provided that the former existence of a consent is confirmed at the same time.

6.12 Affiliate links and advertising
We place affiliate and advertising links or banners on our website to certain third-party providers. With these links/banners, we generate income (advertising cost reimbursements) when purchases are made from the respective third-party provider via this link/banner or when their page is called up. The third-party provider may use cookies to find out the origin of the orders or the call. However, this has no effect on the use of our website and, in particular, does not constitute any obligation to purchase. Affiliate and advertising links or banners are only intended to facilitate your purchase. Furthermore, the respective data protection regulations of the third-party providers apply.

6.13 Zammad
We use the helpdesk system of the provider Zammad GmbH, Marienstraße 11 in 10117 Berlin (hereinafter referred to as “Zammad”) in order to be able to process requests more quickly and efficiently. This is our legitimate interest, according to Art. 6 lit. f. GDPR.
An order processing contract has been concluded with Zammad in accordance with Art. 28 GDPR.
Zammad uses the collected data (chat transcripts, e-mails with e-mail addresses) only for the technical processing of the inquiries and will not pass them on to third parties.
In the course of processing service requests, it may be necessary to collect further data. If you do not agree to the collection of data by the “Zammad” software, you may choose alternative means of communication, such as e-mail or telephone. You can view Zammad’s privacy policy at: https://zammad.com/de/datenschutz

6.14 Use of Facebook Remarketing Pixels
We use the remarketing function “Custom Audiences” which is operated by Facebook Inc, 1 Hacker Way, Menlo Park, CA 94304, USA (“Facebook”). The entity responsible for processing the information collected by Facebook is Facebook Ireland Ltd, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland. This feature allows us to target visitors to this website on Facebook with advertisements. For this purpose, personalized and interest-based Facebook ads are placed when the pages of Facebook are visited. The function is enabled on our website by a remarketing pixel from Facebook, which is implemented on the page. The pixel is used to establish a direct connection to the Facebook server when you visit our website if you have agreed to set the pixel or have activated the plugin. The Facebook server is thus transmitted, which of our websites the user has visited. Facebook assigns this information to your personal Facebook user account. You can find more information on the collection and use of data by Facebook, on your rights in this regard and on ways to protect your privacy in the Facebook data protection information at https://www.facebook.com/about/privacy/.
If you do not want Facebook to associate the collected information directly with your Facebook user account, you can use the “Custom Audiences” remarketing feature in your account settings at https://www.facebook.com/login.php?next=https%3A%2F%2Fwww.facebook.com%2Fsettings%2F%3Ftab%3Dads#_=_bearbeiten. You must be logged in to Facebook to use this feature.

6.15 Hotjar
We use Hotjar on our website, an analysis software of Hotjar Ltd. (“Hotjar”) (http://www.hotjar.com, Level 2, St Julian’s Business Centre, 3, Elia Zammit Street, St Julian’s STJ 1000, Malta, Europe). With Hotjar we have the possibility to measure and evaluate your clicks, mouse movements, etc. on our website. The information generated by the “tracking code” and “cookie” about your visit to our website is transmitted to the Hotjar servers in Ireland and stored there. Cookies from Hotjar can remain valid for up to 365 days. The following information is collected:

End device specific data

The following information is collected in relation to your end device and your browser:
– IP address of the terminal device (it is collected and stored in anonymous form);
– Resolution of the screen/display of the terminal device screen;
– terminal device type (individual terminal device identification features), operating system, and browser type;
– geographical location (country only);
– preferred language when displaying the Hotjar-based web page.

User Interactions

– Mouse events (movements, position and clicks);

log data

Randomly, Hotjar’s servers automatically record information that is collected from our website and Hotjar’s website. Among other things, the following data is recorded:
– referring domain;
– visited pages;
– geographic location (country only);
– preferred language when viewing the website;
– date and time when the website pages were accessed.

This information is used by Hotjar to evaluate your use of our website, to generate reports on usage, and for other services related to website usage and internet analysis of the website. Hotjar also uses the services of third parties such as Google Analytics and Optimizely. These may store information that your browser sends during your visit to the website (e.g., cookies or IP requests). You can find more detailed information in the privacy policy of these services. The data processing is based on your consent (Art. 6 para. 1 lit. a GDPR). You can revoke this consent at any time. The legality of the data processing operations already carried out remains unaffected by the revocation. If you do not wish a recording to be made, you can deactivate it by setting the DoNotTrack header in your browser. You can also prevent the recording of data by Hotjar by clicking on the following link and following the instructions there: https://www.hotjar.com/opt-out.
Hotjar’s privacy policy can be viewed at https://www.hotjar.com/privacy.

7. Contacting

To contact us regarding data protection, you are welcome to use the following contact options. Responsible person in terms of the GDPR:

ecosistant GmbH
c/o betahaus, Harzer Str. 39
12059 Berlin
e-mail: privacy@ecosistant.eu
Phone: +49 (0) 30 220 135 100